Data Science is an interdisciplinary application area used to extract knowledge and insights from large volumes of data.
• Customer segmentation to influence purchase decision.
• Viability and profitability analysis of new products.
• Anticipation of sales decrease or customer churn.
• Expansion of knowledge from customers by variables combination
(clustering).
• Warning generation depending on usage or capacity levels.
• Orientation of marketing and promotion campaigns.
• Detection of potential risks (fraud, non‐payments, machine
breakdowns,…).
